Online dating user statistics
In 2017, a study done by Quantcast compared popular online dating apps to determine how each rank.
The two main take-aways from the studies are that online dating has become more socially prominent and, subsequently, more socially acceptable.
It uses Facebook basic data to analyse users and recommends compatible partners based on geographic location and common interests.
This finding is reflected in app download data, as well.
longstanding category leader Match, alongside newcomer Tinder, has been among the top-grossing apps in the Apple App Store worldwide, outside of games.
Online dating went mainstream years ago, but new research suggests the amount of young adults looking for love on the Internet has grown threefold since 2013.
The young adult demographic — ages 18 to 24 — has experienced the biggest uptick in online dating activity in the past three years, according to the Pew Research Center.